The 'Media Party' is over

Unbelievably, there are still some people who try to shovel the lie that the MSM isn't a rabidly liberal pack of media jackals and they probably won't be too happy thatHoward Fineman has written the obit for the American Mainstream Media Party and spells out what the non-brainwashed have known (or at least suspected) long ago.

Still, the notion of a neutral, non-partisan mainstream press was, to me at least, worth holding onto. Now it's pretty much dead, at least as the public sees things. The seeds of its demise were sown with the best of intentions in the late 1960s, when the AMMP was founded in good measure (and ironically enough) by CBS. Old folks may remember the moment: Walter Cronkite stepped from behind the podium of presumed objectivity to become an outright foe of the war in Vietnam. Later, he and CBS's star White House reporter, Dan Rather, went to painstaking lengths to make Watergate understandable to viewers, which helped seal Richard Nixon's fate as the first president to resign.

The crusades of Vietnam and Watergate seemed like a good idea at the time, even a noble one, not only to the press but perhaps to a majority of Americans. The problem was that, once the AMMP declared its existence by taking sides, there was no going back. A party was born.

It was not accident that the birth coincided with an identity crisis in the Democratic Party. The ideological energy of the New Deal had faded; Vietnam and various social revolutions of the ’60s were tearing it apart. Into the vacuum came the AMMP, which became the new forum for choosing Democratic candidates. A "reform" movement opened up the nominating process, taking it out of the smoke-filled backrooms and onto television and into the newsrooms. The key to winning the nomination and, occasionally, the presidency, became expertise at riding the media wave. McGovern did it, Gary Hart almost did (until he fell off his surfboard); Jimmy Carter and Bill Clinton rode it all the way.

In this situation, the last thing the AMMP needed was to aim wildly at the president — and not only miss, but be seen as having a political motivation in attacking in the first place. Were Dan Rather and Mary Mapes after the truth or victory when they broadcast their egregiously sloppy story about Bush's National Guard Service? The moment it made air it began to fall apart, and eventually was shredded by factions within the AMMP itself, conservative national outlets and by the new opposition party that is emerging: The Blogger Nation. It's hard to know now who, if anyone, in the "media" has any credibility.

Howard must've missed his ration of Kool-Aid today. Good for him.