Thursday, April 02, 2009

CFE: Television's Slow Suicide

THE BACKGROUND: Techdirt has a item about how Hulu keeps trying to prevent Boxee from working with their content because content producers are techno-phobic morons who can't understand that their very survival is being put in doubt because of their foolish actions. As I explain...

As television networks are bleeding out because audiences are shrinking and advertisers won't support scripted shows - why should they when "Surviving with the Idol American Stars" draws awesome numbers? - it amazes me that instead of embracing Boxee and Hulu and new means to connect digital content to TVs, they fight to the death to maintain business models created when there were only channels 2, 4, and 7 on the dial.

My girlfriend's family doesn't have DVRs and still tapes shows on VHS off standard-def DirecTV. (Ugh, I know. I'm working on it.) At 9pm Thursdays CSI, Supernatural, and 30 Rock are on. We watch Supernatural on OTA HD while she tapes CSI and then I download 30 Rock from BitTorrent, playing it back thru my Xbox 360. Clunky, no?

Now, why the hell aren't the networks making deals to stream Hulu (or whatver) directly to these game consoles like NetFlix does. Instead of making people muck about with a HTPC or things like Boxee, just pipe it into the Xbox or PS3 that's already hooked up to the TV. Duh!!! How hard is it to see the obviousness of that?!? It cuts down on "piracy"; allows advertisers to present their commercials in an unskippable format (Hulu's one 30-second ad per break is quite tolerable as opposed to four minutes of ED adverts); and gives viewers a good experience.

Whoops! It makes too much sense! My bad. Nevermind. As you were, people.

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